DES MOINES, IA | Nov. 1, 2018 - Sammons® Financial Group, Inc. (SFG), was honored for “Best Educational Initiative” by Structured Retail Products (SRP) for two recent campaigns: Making the Case for FIAs and FIA Journey. The award was presented at the second annual Americas Indexed Insurance Forum held in Des Moines, Iowa from Sept. 18 to 19, 2018.
SRP is a leading online resource for structured products in the retail, institutional, and private banking markets. Their clients encompass investment banks, index providers, regulators, law firms, and distributors. Each year, SRP acknowledges distributors, carriers, and service providers with Indexed Annuities Awards that are broken into several categories including “Best Educational Initiative.” Submissions are judged based on comprehensiveness, clarity, and accessibility of educational materials.
The purpose of SFG’s Making the Case for FIAs and FIA Journey campaigns (Separate campaigns were created for each of SFG’s two member companies, Midland National® Life Insurance Company and North American Company for Life and Health Insurance®.) was to create an engaging, educational tool for financial professionals to use with prospective clients.
“We worked with a select group of financial professionals to find out what kept them from selling Fixed Indexed Annuities (FIAs), and found that most thought they were too complicated and preferred other retirement products,” said Lori Bochner, marketing vice president at SFG. “The goal was to build an engaging, educational FIA kit that could be used to explain FIAs in simple terminology and effective visual aids.”
The results of SFG’s award-winning campaigns surpassed all benchmarks. A total of 883 kits were ordered (294% of goal), targeted financial professionals sold $313,784 in FIAs (157% of goal), and FIA sales increased by $3 million ($1 million more than goal). “We have received rave reviews from the field about the FIA kit. Our sales professionals have reported that this is one of the simplest, most consumer-friendly sales tools they have used to help explain the value proposition of indexed annuities,” said Chris Conroy, head of North American annuity sales at SFG.
About Sammons Financial Group, Inc.
The member companies of Sammons® Financial Group, Inc. (SFG), are here to help families and businesses protect their future, so they can enjoy life’s moments today. A subsidiary of Sammons Enterprises, SFG is a group of privately-owned financial companies, including several of the most enduring and stable companies in our industry. SFG’s member companies, Midland National Life Insurance Company®, North American Company for Life and Health Insurance®, and Sammons Institutional GroupSM offer some of today’s most sought-after life insurance, annuity, and retirement planning products. Sammons Financial Group: With You for Every MomentSM.